A new welcoming neighbourhood on Ascot Road
We are passionate about Watford’s future and genuinely excited to be delivering a scheme that will transform the Cassiobridge area.
This is an opportunity for significant investment in the local community, which will trigger an economic boost for the local area and create a new residential quarter.
3.9 acres of underutilised land will be brought back into public use and over 700 new jobs created, a minimum of 60% of which will be for local
people. The investment in construction alone will be £90m - a tremendous boost to the local economy.
There is high demand for new homes in this area, particularly for high-quality apartments with good access to the London transport network. The Council set the parameters for the proposals by setting out its vision for a high-density scheme with a significant proportion, 35%, of affordable units.
Orion Cassiobridge Limited (Orion) is developing plans for a residential-led quarter, a few minutes' walk from the new Cassiobridge Station.
Aerial view with site shown in red line boundary
The site is located on the northern end of Ascot Road by Cassiobridge and falls within Special Policy Area 6: Western Gateway, an area identified in Watford’s Core Strategy.
The site is a brownfield site at the northern end of Ascot Road. It is adjacent to the forthcoming Metropolitan Line station and bus interchange scheduled to open at Cassiobridge. It is close to Morrisons Supermarket and Ascot Road Community Free School, which have both recently opened.
Planned transport improvements and new local services mean this site is excellently-placed for residential development.
The site is unattractive, not in full use presenting a great opportunity to provide much-needed new homes as well as retail space.
The site is unusual in that there are few immediate neighbours. It is relatively self-contained and separated by the elevated railway tracks from existing homes to the north around The Gateway. Largely industrial in feel, the site is flanked to the north by the railway and bridge and to the west by a stretch of wasteland.
This brownfield site was previously home to the Post Office sorting office and is currently occupied by mostly empty, ageing warehouse buildings of poor quality.
The proposals are for a residential-led quarter. The scheme includes:
Our architects have undertaken a rigorous and robust process to determine the best design response to the site and the Council’s masterplan, exploring various options for the layout, massing and style of the buildings.
The majority of buildings proposed are between six and eight storeys, a scale similar to mansion blocks found around a traditional garden square. The tallest building has 23 residential storeys in addition to two lower floors of retail space.
Submission of Planning Application
Determination of Planning Application
Works Start On-Site, Subject to Planning
Please click here to view the exhibition boards from the consultation events held on Wednesday 2 November and Saturday 5 November 2016.
Orion, a development and investment company, is leading the development process. Orion's projects focus on regenerating under-utilised land and buildings to become landmark destinations, enhancing the community infrastructure and appeal of a neighbourhood.
ESA Architecture Design
ESA is working on the design for the scheme. As a part of Capita, it is the UK’s seventh ‘AJ100’ architectural practice. It focuses on providing excellent design, which is sustainable, high quality and inclusive.
COMM COMM UK
Comm Comm UK has been appointed to lead communications with the local community and stakeholders. Comm Comm UK is a specialist planning, licensing and construction consultancy with expertise and experience of advising and implementing consultation and communications programmes.
JLL Consulting is a leading planning consultancy with experience working with developers, occupiers, land and property owners on all types of developments.
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